Signature Collections
Everyday Luxury
HER Essentials
Core pieces you can live in & lift in. Soft, flattering, and made to move with you.
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Elevated Pieces
Black Label
Statement pieces with a sharper edge. Dark, minimal, and unapologetically premium.
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Performance Built
HER Fit
Athletically-minded fits engineered for training days, busy days, and everything between.
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The BG | HER™ Standard
Luxury Reimagined For Women Who Refuse To Blend
BG | HER™ was built for women who lead from within — women who carry strength, softness, ambition, and edge in the same body.
Every piece is designed to feel as good as it looks, with silhouettes that honor your shape and fabrics that move with your life.